Kinetic Seeds

Kinetic Seeds

Web Design | Brand Update

I worked with the leaders of Kinetic Seeds, Chris Flanagan and Leigh Cappello, to transfer their business to a new platform and rebuild the website to suit their needs. I transferred their DNS and hosting from GoDaddy to WP Engine, where I then rebuilt their website using a child theme. Prior to having a child theme, they had numerous plugins and themes outdated slowing down their website. The child theme I built was based off of the Genesis Framework, a light weight, minimal framework that works great with the Gutenberg blocks. All of this, along with a few caching plugins, contributed to Kinetic Seeds overall goal of a faster, better looking website. I also updated their branding so it would suit their needs, the icon was similar to the original, and then I found a new font to create consistency from website to PowerPoint, and so on. This updated branding included a new color palette, I stuck with their original teal and built colors to support the natural color scheme they desired.